Benefits of Google AdWords

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. This is how Google makes money since advertisers have to pay for these clicks. Depending on the competitiveness of the keywords AdWords may or may…continue reading →

Social Media & Search Engine Marketing Trends in 2016

The digital marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Digital marketing in Dubai is constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. Many new trends had come in both Social Media & Search…continue reading →