The digital marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Digital marketing in Dubai is constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. Many new trends had come in both Social Media & Search Engine Marketing. In order to succeed in this field you should adapt to these changes and employ the latest and most effective strategies.

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In 2016 there had been many changes in digital marketing which also changes the Social Media & Search Engine Marketing. Here the digital marketers of internet marketing Dubai discuss about the trends of Social Media & Search Engine Marketing in 2016.

Mobile optimization is must

In last year mobile has got more traffic than desktops and laptops. Everyone use their smart phone or tablet to find information online. If your website still isn’t optimized for mobile, then you are in high risk and is losing your customers. So you should design a responsive website and provide best user experience to your visitors regardless of the device they’re using.

More importance for local SEO

Google place more important for local SEO. It is imperative to have your business listed on Google to improve search visibility. Google My Business is a great place to get started, allowing you to control multiple accounts from one central location.

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More importance for social posts

Today many marketers are utilizing social media to gain more visibility in search engines. When customers enter your company name, you must make sure that your social media profiles are seen on the first page. Various social media sites also now encourage long form content, most notably Facebook with their revamped Notes feature.

App store optimization

In last year survey it’s shown that 52% of time spent online was on mobile apps. So it’s clear that people prefer using apps over surfing mobile websites due to better functionality. So it’s good to build an app for your business.

New on-page SEO

There are many new aspects that come under on page SEO. These include click-through rates, engagement, social signals and relevant content. By measuring these important site metrics, you can see which areas of your site need improvements.

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Link building

Many say that link building should be avoided altogether, especially after the Penguin update. But still links are the most important ranking factor. As long as links are used by search engines for ranking web pages, they will remain effective. But make sure you have quality links and your links are contextual and relevant.

Sell on social

Social media has enabled advertisers to sell directly on their platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. This is one of the best opportunities to reach your target audience and increase conversions. So make use of these features for your business growth.

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