The search Engine Optimisation (SEO) technique is the process of developing a website that is easy to categorize and easy to find. SEO is the fundamental part of any Digital Marketing Strategy. The system is actually an appropriate way to get customers through a web portal.
SEO provides opportunities for free advertising so that it would make a website rank in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital Marketing Strategy.
How does SEO work?
Search Engines are typically software that crawls web-page contents and are text-driven. They perform a set of activities like scanning, crawling, storing indexes, and recovering. These search engines use complex algorithms based on the following factors:
- Meta tags
- Inbound link
- Keyword Density
- Website Content
- Meta Descriptions
- Image Optimization
The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:
The web search engine uses a web crawler or spider that crawls the website content. A web crawler is actually software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.
In some cases, the web crawler could not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.
Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information on the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.
However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimization of the page is also required to be done for the search engine to better understand the page content.
Search Engine Algorithms
Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula that is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site, and whole-site algorithms.
Finally, when the search engine understands the intended content, it retrieves a group of documents that it finds matching that intended content. The process can be a little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.
Benefits of SEO
SEO activities help to maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEO provides results that are perceptible and trackable. Similarly, there aren’t any uncertainties whenS it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.
Choose the service of Internet Marketing Dubai
If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of Internet Marketing Dubai. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, email marketing Dubai, etc.
To deliver the best services, we have a team of qualified professionals who constantly monitor the latest updates in the online world & formulate the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us for your digital needs. We recommend you to check our website or contact us for more information on our services.