We all know Facebook Marketing is still the market leader worldwide. Facebook has proved useful in certain business areas, among them marketing, customer service, and even collaboration.
With all its renowned success in 2021, it makes use for businesses to use Facebook marketing in the next 3 to 5 years. To give you a better idea of what’s in store for the platform, we have looked at the latest Facebook trends and which one of them will make it in 2022. Here we discuss the trends for Facebook Marketing Dubai in 2022.
Why Should Advertising On Facebook ?
1. It’s Beneficial For Both B 2 B And B 2 C Businesses
Facebook does not only cater to B 2 C businesses, it’s also a great platform for B 2 B businesses. In fact, there are many business decision-makers who spend more time on Facebook than other people.
2. There Are Multiple Forms Of Engagement
Facebook’s robust ad formats, targeting options, and scaling capabilities can be aligned with any marketing strategy.
For businesses who want to make their brand known, Facebook’s sponsored stories, video ads, carousel ads are great ways to pique someone’s interest without being too direct.
3. Audience Transparency
Compared to other social platforms’ targeting capabilities, Facebook’s audience reach is highly transparent.
Anyone can choose their audience,And any business has a high level of control and transparency over the audiences they target.
Top Facebook Trends That Will Make It In 2022
1. Facebook Live
In Facebook Marketing,for businesses that have a limited advertising budget, Facebook Live can be an excellent marketing tool to drive awareness and increase sales.
This trend won’t be going away soon as Facebook users are known to watch videos daily.
Facebook statistics also show that businesses who use Facebook Live to promote or sell their products receive not less than 178% higher than average post engagement. It is also said that Facebook Live has been performing well compared to prerecorded videos.
2. Engaging Potential Customers with Stories
Facebook has over 1 billion stories shared daily. It’s so popular that even Mark Zuckerberg himself thinks stories play a massive role in the future of social media for a variety of reasons.
In fact,Facebook users consider Stories as the new news feed and Facebook users are now consistently sharing their everyday events in their stories. And as stories happen in real-time, sharing comes almost instantaneously.
One of the biggest benefits of Facebook Stories is that they work extremely well with smartphones and this makes them highly suited to today’s users.
3. Customer Journey Tracking
If you want to understand your customers on a deeper level, then journey mapping is a critical process that needs to be done right.
Facebook’s new attribution tool has made it easy for businesses to track their customer’s online journeys. Unlike current methods, the tool allows you to view touch points such as landing pages, posts, reviews, and ads that lead to a specific purchase.
In a nutshell, it provides business leaders with a clearer picture of the whole customer journey which allows them to measure the value of individual sales channels.
4. Personalized Video Ads
Using personalized videos as a marketing tool that is rooted in the fact that Facebook videos get 135% more organic reach than images.
Therefore the popularity of Facebook videos ads doesn’t seem to be slowing down any time soon, which is why 46% of marketers are adding videos to their digital marketing efforts in the immediate future.
5. Chat bots
As of 2021 alone, there are 100,000 active bots monthly on Facebook Messenger and it is clear that it will further grow in 2022. Businesses utilize them in many ways although customer service remains to be the main reason for a chat bot application.
To successfully use chat bots, there are several things you should remember:
- Make your customer’s chat bot experience fee as personal as possible—let’s face it, nobody likes talking to bots that have the same reply for every question.
- Don’t be afraid to make it simple. The faster they can get the information the happier they will be.
- Accept the fact that chat bots are no magic pill. Sometimes you’ll hit snags along the way and that’s okay.
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Nowadays Facebook and Instagram have the most influential and largest social media networks. Through Facebook – Instagram Marketing, Internet Marketing Dubai is the top Facebook Marketing Agency in Dubai to help you to set up accounts and bring your products and services in front of a massive audience through organic posts and targeted advertisements. We completely understand the social media ecosystem and can develop dedicated Facebook and Instagram marketing strategies that deliver big results for your brand.