Digital media marketing vs internet marketing

What is Digital Marketing

Digital marketing, also known as online marketing, is a form of marketing implemented on various digital channels, devices, and platforms to promote a service or brand. Digital marketing has plenty of marketing techniques to promote products and services. Blogging, search engine optimisation pay-per-click advertising, Content marketing, and social media marketing are great examples of digital marketing. Digital marketing involves using various online channels to promote your product or services by sending emails, blogging and connecting on social media all belong to this tier.

Major channels for digital marketing include:

  1. websites and blogs
  2. Search engine optimisation
  3. Email
  4. Social media sites
  5. Business networking sites
  6. Online testimonials and review sites
  7. Video-sharing sites
  8. Podcasts & Radio
  9. Electronic Billboards
  10. TV
  11. Paid Search (SEM)
  12. Display Ads
  13. Apps and online tools
  14. Affiliate Marketing
  15. SMS texts

What is Internet Marketing

Online or Internet Marketing is the process of reaching out to customers through the internet. Internet marketing involves building a web presence and converting the resulting traffic into sales. Changes in the online marketing field happen quickly, and savvy marketers must stay maintain current customers. Social Media Marketing is another form of Internet Marketing that involves influencing customers through online channels via Facebook, Twitter, Instagram, Pinterest etc. The advantages of internet marketing include its empowering effects, the barrier of geographical restrictions or challenges, effective targeting, rapid results, cost-effectiveness, reaching more people, quantifiable results, customisation, relationship-building, and 24 hours/seven days accessible.
internet marketing has many mediums to reach out and persuade customers in buying a particular product via the internet. Choosing the right online marketing strategy can lead to more visibility online and a better opportunity to grow your business. Internet Marketing is applied in both online and offline modes.

Common channels for internet marketing include:

  1. Search Engine Optimisation
  2. Search Engine Marketing
  3. Digital Advertising
  4. Content Marketing
  5. Pay-per-click advertising,
  6. Social media marketing

Which one is the better option?

Internet marketing is a subset of Digital Marketing, in fact, the majority of digital marketing activities fall within the boundaries of Internet marketing, however, there are distinct differences between these two terms that have implications for any marketing plan. Anyhow online marketing does not cover all electronic mediums that work without the internet but Digital marketing does. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media. While selecting a marketing method, consider your business type and marketing plans that can full fill your business need.

Contact Internet Marketing Dubai for all Internet Marketing and Digital marketing Services in Dubai, UAE, on affordable budgets and guarantee you a good return on investment.

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